"choosing one's own identity" / This is the NEW NORMAL

Protecting what we need to, how we choose it.

Having a severe look, relatively, technically.
Having more confidence on choosing
"what we like"

Having a look with these essences,
we are sending the message
"THE NEW NORMAL"

Clothes are judgement and encounter. Life is also a continuity of choices.
Following wherever your heart takes to, having gained the days by pushing what we believe in.
The feeling of "like" rises by a polishing point of view than before.

Using elegant materials, finishing up the items effortlessly, without a waste,
a new line up of items are born.
Silhouette and details, a men's like sense is studded all over as a key to express oneself.

Not only basic, heading towards a strong sense of basic ahead.
A generation that is flooded with feelings and "things",
"Choosing one's individuality" is unbearably fun.
All of these thoughts are expressed into the clothes.